Projects

Case studies and selected project highlights across brand identity, creative direction, UI/UX design, and art direction.

Case Studies

Deep dives into strategy, process, and results.

Overpowered

Rebranding a Multi-Market Creative Agency for Three Audiences, One Identity

Split

Redesigning a Fitness Platform from Competitive Research to Revenue-Driving Features

Agfin

Turning a Static Website into a 12% Revenue Engine Through Strategic Copywriting

2024–2025Read

Project Highlights

Selected projects showing range.

El Alfy Saraya website hero section showcasing natural stone, wood working, and metal fabrication with luxury interior photography

As Within, So Without by Steve Hodel, hardcover book on a wooden desk with warm lighting

Alfy

Repositioning a Luxury Marble Brand for B2B Impact

As Within, So Without, Steven Hodel

Designing and typesetting a 212-page illustrated volume for a NYT bestselling author

2025–2026Read

Alienor

Premium Skincare Brand Identity & Packaging