Projects

Case studies first, then shorter projects across brand, product, campaigns and print.

Case studies

The full story: the brief, the calls I made and what changed.

The OP logomark as a giant glass sculpture floating above a hill, a lone figure looking up at it

The Bay Area Trips website and two app screens on a cream studio set in late-afternoon light

Agfin homepage hero: the farm profit road map headline settling in as the morning clouds clear over a Wimmera paddock

The TapTools market overview with a swap card and wallet profiler beside it, on a dark grid lit in cyan and green

The full jacket of As Within, So Without laid flat: praise from Michael Connelly and others on the back, the spine, and the front cover with the title set over a gridded window onto a courtyard

Overpowered

From a broad studio offer to an agency built around the clients it served best

2024–2025Read

SPLT

The brief asked for a shop. I proposed a platform built around trainers and their members.

Bay Area Trips

One product for members, businesses and families across the Bay Area.

2023–2025Read

Agfin

Rebuilding a farm adviser’s website around the families he helps

TapTools

Helping users of a live analytics platform find the number they came for

2022–2023Read

As Within, So Without

Designing a 212‑page book around a decades-long investigation

2025–2026Read