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Amr Abu-Talleb · Designer and creative director: I build the brand, the product, and the team that ships them.

years in design and creative work
13
years in design and creative work
people in my largest team
25
people in my largest team
markets on 5 continents
8
markets on 5 continents

From the first sketch to the live product, and the people who keep it going.

What I bring to a team

Brand identity, Product & UX design, Prototyping & build, Campaigns & funnels, Art direction, Arabic & Latin typography, AI-assisted workflows, Team leadership
Work

Case studies

Product strategy & UX

2023–2025

Bay Area Trips

Members, businesses and families on one shared directory

Product Strategist & Designer · With the founder · Team of about 30

Website, mobile web and app built on one structure · Taken from idea to a live product

Website strategy & sales funnel

2024

Agfin

Rebuilding a farm adviser’s website around the families he helps

Creative Director, UX & Copywriter · Solo project

12% more client wins in the first month · No paid advertising

Team building & brand identity

2024–2025

Overpowered

From a broad studio offer to an agency built around the clients it served best

Creative Director · Team of about 25

Team grown from 6 to about 25 in 7 months · Positioning set with the CEO

Product strategy & UX

2025

SPLT

The brief asked for a shop. I proposed a platform built around trainers and their members.

Creative Director & UX Lead · Led 2 designers

One platform for members, trainers, gyms and the team running it · A proposed trainer subscription model

Product design for analytics

2022–2023

TapTools

Helping users of a live analytics platform find the number they came for

Senior Product Designer

User-reported issues down 23% within 60 days · Shipped to a live product

Editorial & book design

2025–2026

As Within, So Without

Designing a 212‑page book around a decades-long investigation

Book Designer · Sole designer

212 pages · 130+ archival images · On sale on Amazon for a NYT bestselling author

Amr Abu-Talleb portrait
About

I’m Amr Abu-Talleb.

I started with a pen, drawing Arabic and Latin letters by hand until every curve sat right. I still work that way. I design the brand or the product myself, build it when it needs building, and bring the team in early so the standard holds as the work grows.

Today that’s a team of 25 across design, product, video, support and PR, with 5 or 6 projects live at once. I lead it, and I still design and ship alongside it.

About Amr Abu-Talleb
Testimonials

What clients and partners say

Amr delivered beyond expectations. The brand identity he created captured our vision perfectly and translated seamlessly across every touchpoint. His strategic thinking elevated the entire project.

CEO, Overpowered

Creative direction · UK

50+

People hired

6

Projects live at once

8

Markets served

2

Scripts, Arabic and Latin