Brand strategist.
Creative director.
Obsessed with results.
13 years of creative direction, brand strategy, and digital design.
Work delivered across MENA, Europe, the US, and beyond.
Every project built to move numbers, not just turn heads.
Available for creative direction engagements and consulting.
See the WorkCase Studies
Strategy, process, and results. Each project shows how I think, lead, and drive business outcomes.
Project Highlights
What Clients Say
“Amr delivered beyond expectations. The brand identity he created captured our vision perfectly and translated seamlessly across every touchpoint. His strategic thinking elevated the entire project.”
Overpowered Agency
Brand Identity · UK
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Client Engagement Lift
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Years Leading Creative
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Designers Led
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Industries Served
I’m Amr Abu-Talleb.
Creative Director. Brand strategist. The kind of designer who asks “what’s the business goal?”
I’ve spent 13 years directing brands, leading teams, and designing digital products across the Middle East, UK, Europe, USA, Australia, Singapore, and Canada, driving results like a 57% lift in client engagement. My work sits at the intersection of strategic thinking and visual craft. I use typography the way a filmmaker uses a camera: it sets the mood, controls the pace, and tells the story before a single word gets read.
Figma / FigJam · Adobe Creative Suite · Webflow · Framer · WordPress · Cursor AI · V0
Creative Direction
I set the vision. I lead the team. I make sure every piece of work that ships is something I’d put my name on.
Brand Identity & Strategy
Logos, type systems, color, guidelines, positioning. The whole foundation. Built to scale, built to last.
UI/UX Design
Interfaces for web and mobile. From wireframes to production. Screens that perform, not just screens that look nice.
Typography Systems
Type is my primary design tool. I build typographic hierarchies that do the heavy lifting in any layout, any language.
Art Direction
Defining the visual tone across campaigns, editorial, packaging, and digital. This is where the storytelling lives.
Campaign Design
Multi-channel creative for digital, social, and print. Strategy first. Execution second. Results always.
Thinking Out Loud
Thoughts on design, brand strategy, and the craft of creative direction.
