Brand strategist.
Creative director.
Obsessed with results.
13 years of creative direction, brand strategy, and digital design.
Work delivered across MENA, Europe, the US, and beyond.
Every project built to move numbers, not just turn heads.
Currently taking on select creative direction engagements.
Trusted by brands across 8 markets · Teams of up to 25
Case Studies
Strategy, process, and results. Each project shows how I think, lead, and drive business outcomes.
Project Highlights
What Clients Say
“Istherea godordoangelsexist?We havebeenthruhellwith4 previousfreelancersfor2 years.All 4wereunableto completethework.Enter Amr.He ishighlyintelligent,genuineand lovely.Hehasintegrity,isextremelyskilled,hasgoodaestheticsenseand importantly,a greatsenseof humour!”
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I’m Amr Abu-Talleb.
I’ve spent 13 years directing brands, leading teams of up to 25, and designing digital products across the Middle East, UK, Europe, USA, Australia, Singapore, and Canada.
My work has driven a 12% sales increase with zero ad spend and a 70% lift in social engagement.
I use typography the way a filmmaker uses a camera: it sets the mood, controls the pace, and tells the story before a single word gets read.
About Amr Abu-TallebCreative Direction
I set the vision. I lead the team. I make sure every piece of work that ships is something I’d put my name on.
Brand Identity & Strategy
Logos, type systems, color, guidelines, positioning. The whole foundation. Built to scale, built to last.
UI/UX Design
Interfaces for web and mobile. From wireframes to production. Screens that perform, not just screens that look nice.
Typography Systems
Type is my primary design tool. I build typographic hierarchies that do the heavy lifting in any layout, any language.
Art Direction
Defining the visual tone across campaigns, editorial, packaging, and digital. This is where the storytelling lives.
Campaign Design
Multi-channel creative for digital, social, and print. Strategy first. Execution second. Results always.
Perspectives
Thoughts on design, brand strategy, and the craft of creative direction.
