ClientDr. Noor
Alienor Skincare
My RoleCreative Director & Brand Designer
ScopeFull brand identity, packaging design, visual direction
IndustryLuxury Skincare / Beauty
Year2022
Dr. Noor is a physician who developed a skincare line combining medical expertise with premium ingredients, including Moroccan-sourced botanicals. She needed a brand that communicated science-backed luxury, precise, modern, and high-end.
The key strategic decision was positioning Alienor alongside premium clinical competitors rather than leaning into the natural ingredient story. After presenting both directions through mood boards, I guided the client toward a clean, sophisticated identity that signals laboratory precision over heritage craft. The result is a brand that competes visually with high-end skincare rather than blending into the organic market.
